When you hear «business software» or «reporting» You might think of binders filled with charts, spreadsheets, and footnotes. Perhaps conference rooms crammed with executives slogging through slides. What’s missing in these images is the potential for creating value for businesses.
That’s changing thanks to a handful of digital technologies that are combining to reshape the future of reporting. Machine learning and cognitive technology will perform a lot of the gruntwork of gathering data, making reports, and distributing them. This allows humans to do more exciting work.
Utilizing pricing based on usage can also help teams gain more value from their data. This model allows companies to better connect the value of data with their spending, by reducing cost of accessing it.
To compete in the Age of Connected Work, software companies need new era of business software and reporting to rethink the principles that drive how they build, distribute and sell their products. The winners in this new era will evolve what is meant by being product-driven in the truest sense and use their products as engines for acquiring customers retention, expansion, and acquisition. This will require a new tactical focus and the willingness to expand their «as-a-service» offerings beyond membership rates. It will also require the integration of PLG into the way they design and distribute their products. To stay ahead of their competitors businesses will need to build a complete ecosystem that includes strategy, stewardship and architecture, along with governance, which will make use of data.